Jack Daniel's House Siete


This is the house that Jack built.

Jack Daniel's House Siete is a disruptive and unexpected experience to bring young Hispanic millennials together for an epic night full of friends, music and Jack Daniel's all around.  

OBJECTIVE: Connect young Hispanic millennials with Jack Daniel's through an authentic and culturally relevant experience.  

IDEA: Welcome our target into Jack's house. A place to share with friends authentic experiences and top the night with surprise appearances by top Latin artists like Kinky, Mala Rodriguez, and Amigos Invisibles. Salud to an epic night!  

Agency: elemento L2 | Creative Direction: Renee TovarArt Direction and Graphic Design: Marisabel Munoz, Pilar Amado | Photography: Pilar Amado