Jack Daniel's House Siete
Jack Daniel's House Siete 2016 Case Study
Jack Daniel's House Siete 2016
JACK DANIEL'S HOUSE SIETE
This is the house that Jack built.
Jack Daniel's House Siete is a disruptive and unexpected experience to bring young Hispanic millennials together for an epic night full of friends, music and Jack Daniel's all around.
OBJECTIVE: Connect young Hispanic millennials with Jack Daniel's through an authentic and culturally relevant experience.
IDEA: Welcome our target into Jack's house. A place to share with friends authentic experiences and top the night with surprise appearances by top Latin artists like Kinky, Mala Rodriguez, and Amigos Invisibles. Salud to an epic night!