Jack Daniel's for RUIDOFEST
Jack Daniel's Mas Ruido Que Nunca #HazLoQueNunca
JACK DANIEL'S FOR RUIDOFEST VIP EXPERIENCE
OBJECTIVE: To create a VIP area inside RUIDOFEST, and connect with young Hispanic millennials through their love for music, while positioning Jack Daniel's as a top sponsor of the festival.
IDEA: Create a space to connect Jack Daniel's genuine love for music and
In addition, we created a promotional video of the musical mind behind RUIDOFEST. The video was played at the main stage during the festival and promoted on Jack Daniel's Social Media channels.