Jack Daniel's for RUIDOFEST


OBJECTIVE: To create a VIP area inside RUIDOFEST, and connect with young Hispanic millennials through their love for music, while positioning Jack Daniel's as a top sponsor of the festival. 

IDEA: Create a space to connect  Jack Daniel's genuine love for music and RUIDOFEST as the largest Latin Alternative Music Festival in the United States; while maintaining their signature voice #SIGUEDI7ERENTE (stay different).

In addition, we created a promotional video of the musical mind behind RUIDOFEST. The video was played at the main stage during the festival and promoted on Jack Daniel's Social Media channels. 

Agency: elemento L2 | Creative Direction: Rogelio MillanArt Direction and Graphic Design: Pilar Amado