MI FAMILIA. MI CREW. | HISPANIC CAMPAIGN FOR MILWAUKEE BREWERS
OBJECTIVE: To grow the team's Hispanic fan base and consumption of Brewers "content" by increasing home game attendance among Hispanics in the Milwaukee area.
MI FAMILIA. MI CREW.
Family not only translates to your relatives, it also translates to your closest friends. You share a lot of important moments with your family, moments of happiness, achievement, change and even moments of sadness. Your family, whether they are blood relatives or your closest friends, are always there for you, and you are there for them as well. They are your team, and they have your back in every “play" you do in life.
We developed Print Ads, Social Media content, In-game experiences for the Mi Familia. Mi Crew campaign.