Milwaukee Brewers

MI FAMILIA. MI CREW.  | HISPANIC CAMPAIGN FOR MILWAUKEE BREWERS

OBJECTIVE: To grow the team's Hispanic fan base and consumption of Brewers "content" by increasing home game attendance among Hispanics in the Milwaukee area.

IDEA: One of the most important things for Hispanics is family, and with family translates to tradition and heritage. And we want Hispanics who grew up in Milwaukee to discover the bond that makes them a part of the Cerveceros family. 

MI FAMILIA. MI CREW. 

Family not only translates to your relatives, it also translates to your closest friends. You share a lot of important moments with your family, moments of happiness, achievement, change and even moments of sadness. Your family, whether they are blood relatives or your closest friends, are always there for you, and you are there for them as well. They are your team, and they have your back in every “play" you do in life.

We developed Print Ads, Social Media content, In-game experiences for the Mi Familia. Mi Crew campaign. 

Agency: elemento L2 | Creative Direction: Renee TovarArt Direction and Graphic Design: Marisabel Munoz, Pilar Amado