Target United Cup
Target United Cup Case Study
TARGET UNITED CUP 2017 - 2018
To establish the newly released Target United Cup Soccer tournament and create a genuine connection with our players and guests, we developed Target United Cup Village, a unique in-tournament experience for our players and guests to celebrate and elevate their love for soccer.
Target United Cup has grown from 20 tournaments in 2017 to 40 tournaments in multiple cities across the United States in 2018, with an average attendance of over 1000 guests and players per event day.
Agency: elemento L2 | Creative Direction: Marisabel Munoz | Art Direction and Graphic Design: Pilar Amado